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The main concepts for the SS18 collection: “OVER THE DENIM”


For Imatex basic denim is now long past, the stores are saturated. Consumers are more and more aware of the fabrics used in cheap jeans and they are also comparing them to the identical fabrics used in expensive jeans; the brands need to differentiate themselves, they need style, quality, creativity and above all to give value to their collections. The […]