Protecting our planet and protecting ourselves: the importance of the new eco fibers. You are what you wear. What your clothes reveal about you? Are you eco –friendly? By choosing a jeans or a dress, the style and fit are the obvious attributes we focus on, but how and where, and from what materials that clothing is made is important too, especially when it comes to buying organic and discover new fibers. Pura Vida provides sustainable denim for your style and your eco sense.
FIT TO GYM™
Feel free to live the freedom of everyday life as you are flying. Lighthness, softness, elasticity are the main features of Fit to Gym. The fabric has a technology for a maximum comfort and a soft feel to ensure all around, freedom of movement and flexibility. This high- performance stretch denim retains its flattering shape with 360 degrees of movement. So explore the most revolutionary denim fabric that promises to never sag, bag or lose shape. Try to believe!
Wool and cashmere and visual textures in a deep indigo or black shades. This is a new way to feel comfortable and super warm with denim look and wool hand – feeling. This is a EasyWormth by Imatex. The use of cashmere and wool launched the denim into a new superior world, unknown before. Also the herringbone constructions and the tweedy textures with twisted yarns and salt’ n pepper wefts move into denim with laundered and indigo aspects. This is a new era of denim: indigo fabric worm in a classical way.
For people living fashionable and loves creativity: all denim fabrics with special fibers and constructions, prints, coatings, laser designs and other innovative treatments. BeUp is the finest and fashion part of the Imatex collection, a mix between glittered denim, coloured weft denim and ready for dyeing fabrics. A new fashionable concept to make special your collections!
FlySoft fabrics preserves the original look of denim combined with an incredible lightness and special hand feeling. It ensures high resistance to dry and wet, it is very soft and absorbs moisture very well. This special denim fabric weights less than 250 grams and it is cool to the touch with a low propensity to crease. A new combination between viscose, wool and other fibers make the FlySoft fabrics irresistibly airy with simple minimalism, solid colors, clean lines, and lightweight.
The true essence of denim. The pure blue indigo in every shades. Vintage Soul combines the new technologies in authentic denim to ensure credibility of our fabrics, in order “ to be new in tradition”. The Vintage denim will look more original, natural and unique. Vintage Soul is also the changement of the tradition into innovation: old constructions are reproduced with an authentic look, by using new kind of fibers and yarns; old concepts taken from the past become unique in a vintage look, by always well keeping the know- how. Selected by:
TIGER OF SWEDEN